To mark United’s first-ever nonstop flight from the U.S. to Marrakesh, we partnered with the Marrakesh Tourism Board to bring the magic of Morocco to life. The campaign celebrated the vibrant colors and rich traditions of Marrakesh while showcasing the ease of a seamless, nonstop journey from Newark.

From bold visuals to evocative storytelling, the work invited travelers to experience a land not so far away.